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Название работы:Defying the efficiency of severstal anti-crisis program
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Диплом Defying the efficiency of severstal anti-crisis program

Содержание
CHAPTER 1. INTRODUCTION 2
1.1 STATEMENT OF PROBLEM 4
1.2 URGENCY OF THE PROBLEM 4
1.3 RESEARCH AIM AND OBJECTIVES 4
1.4 RESEARCH OBJECT AND SUBJECT 5
1.5 STRUCTURE OF THE STUDY 5
1.6 USEFULNESS OF THE RESEARCH 6
CHAPTER 2. REVIEW OF LITERATURE 7
2.1 INTRODUCTION 7
2.2 ANTI-CRISIS MANAGEMENT 7
2.2.1 Methods of analysis 8
2.2.2 Methods of crisis overcoming 8
2.3 ECONOMIC CRISIS OF LAST 2000-S 9
2.3.1 Definition of crisis 9
2.3.2 The essence of last 2000-s crisis 10
2.3.3 The causes of the crisis 11
2.3.4 Crisis effects 18
CHAPTER 3. THE WORLDS’ COMPANIES EXPERIENCE OF ANTI-CRISIS MANAGEMENT 21
3.1THE AMERICAN AUTOMOBILE CORPORATIONS EXPERIENCE 21
3.1.1 General Motors experience 22
3.1.2 Ford Motor Company experience 24
CHAPTER 4. RESEARCH METHODOLOGY 26
4.1 INTRODUCTION 26
4.2 METHODS OF RESEARCH 26
4.2.1 General methods of research 28
4.2.2 Special methods of research 28
4.3 DATA COLLECTION 29
4.3.1 Secondary data 29
4.4 DATA ANALYSIS 30
4.5 ADVANTAGES OF CHOSEN METHODS 30
4.6 LIMITATIONS OF CHOSEN METHODS 31
4.7 ETHICAL CONCERNS 31
4.8 CONCLUTION 32
CHAPTER 5. THE ORGANIZATION OF THE STUDY 33
5.1 INTRODUCTION 33
5.2 THE ANALYSIS OF SEVERSTAL ANTI-CRISIS PROGRAM 33
5.2.1 The analysis of steel and mining industry and the necessity of anti-crisis measures 33
5.2.2 Defying the directions of anti-crisis program of Severstal 34
5.2.3 Restructuring of the company 36
5.2.4 Reducing of costs and workplaces 39
5.2.5 Severstal Mission and Vision rethinking 40
5.2.6 From Words to Deeds: Severstal Business System – Key Projects 45
5.3 DEFYING THE EFFICIENCY OF SEVERSTAL ANTI-CRISIS PROGRAM 49
5.3.1 The ways of defying the efficiency 49
5.3.2 Reports data 49
5.3.3 Questionnaire data 49
CHAPTER 6. ANALYSIS AND EVALUATIONS 52
6.1 REPORT DATA ANALYSIS AND EVALUATIONS 52
6.2 QUESTIONNAIRE DATA ANALYSIS AND EVALUATIONS 53
CHAPTER 7. CONCLUTIONS 57
7.1 INTRODUCTION 57
7.2 CONCLUSIONS DRAWN FROM THE STUDY 57
REFERENCE LIST 59










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